1. Define the audience beyond the Knoxville boundary
Bosseo describes Legal News as matching stories to a firm’s practice areas and state. That makes geographic definition an early buying decision: should coverage focus on Knoxville, Marion County, Iowa, or a combination that the firm can actually serve?
Recommended approach
Write down the geographic scope for each practice area before reviewing examples. Ask Bosseo how location is represented in proposed pages and review whether each story is genuinely relevant to the people your firm wants to reach.
