1. Start with the Keokuk service area, not a population assumption
The Census record identifies Keokuk as a city in Lee County, Iowa. It reports a 2020–2024 ACS 5-year population estimate of 9,662, with a margin of error of 51. Those facts help define the place a Keokuk firm may serve, but they do not show how many people visit the firm’s website, which matters they need, or whether they prefer video, phone, or a form. They also do not establish demand beyond Keokuk or across Lee County. Video Intake should therefore be evaluated against the firm’s stated service geography and the visitors it actually receives, rather than against an assumed market size.
Recommended approach
List the locations and matter types the firm accepts before designing a flow. Decide whether the Keokuk experience should refer only to Keokuk, to Lee County, or to a wider service area. Keep those geographic rules separate from population context, and measure completed inquiries by the location information visitors provide.
