1. Define the geography before you interpret the totals
A dashboard can only answer a location question when the location definition is explicit. Eldridge is a city in Scott County; those are not interchangeable labels. A firm may serve people in Eldridge, matters elsewhere in Scott County, or a wider Iowa market. Population context does not establish how many people search for legal help or how many contacts will become matters. Bosseo’s public ROI Dashboard page says its reporting can include keyword targets, lead case types and city data. The practical decision is whether Eldridge should be tracked as its own city target, grouped with another geography, or evaluated alongside broader coverage.
Recommended approach
Before reviewing performance, write down the geographic labels you want to compare: Eldridge city, Scott County, any other named cities, and any statewide targets. Ask Bosseo how those labels appear in ranking, lead and source views. Do not combine them merely because they are nearby.
