1. Set the geographic boundary before a story becomes a page
Decorah is recorded as a city in Winneshiek County, Iowa. A Decorah-focused firm should therefore distinguish the city from the county and from any broader Iowa coverage it may accept. A story about an Iowa statute may be relevant statewide. A Winneshiek County proceeding may require a different local explanation. A separate incident in Decorah should not automatically be presented as representative of the county or the state. Bosseo’s public Legal News description says pages are matched to a firm’s practice areas and state. That makes geographic review an important part of your approval decision.
Recommended approach
Ask Bosseo to show how your preferred geographic scope will be handled: Decorah, Winneshiek County, Iowa, or a combination. Approve a page only when its location, legal context and call to action accurately describe where your firm serves. Do not use Decorah’s population estimate as a forecast of demand or lead volume.
