1. Set the geographic boundary before choosing stories
Clarinda and Page County are not interchangeable audiences. A page about a legal development in Iowa may be relevant to people in Clarinda, but a page about an event elsewhere may require a different explanation—or may not belong on a local firm’s site at all. Bosseo’s public Legal News page says its service matches stories to a firm’s practice areas and state.
Recommended approach
Before booking a review, list the geographic relationships the firm actually wants to explain: Clarinda, Page County, Iowa, or a broader service area. Ask Bosseo how geographic relevance is handled when a story is statewide but the firm’s client base is local.
