1. Set the geographic boundary before selecting stories
A Charles City firm should decide whether its news coverage is limited to Charles City, extends across Floyd County, or addresses Iowa-wide developments. Bosseo’s public Legal News description says stories are matched to the firm’s practice areas and state.
Recommended approach
Ask Bosseo to show how a proposed Charles City and Floyd County coverage boundary would be represented in story selection, page language and calls to action. Keep Iowa-wide legal developments separate from incident-specific Charles City coverage so readers can tell what is local, what is statewide and what the firm actually handles.
