1. Set the geographic boundary before reviewing stories
Centerville is a municipality in Appanoose County, Iowa. Bosseo’s public Legal News description discusses monitoring stories for a firm’s state and matching them to practice areas. That does not establish that every story relevant to Iowa is relevant to Centerville or Appanoose County. A firm should therefore distinguish a Centerville event, an Appanoose County matter, an Iowa-wide legal development and a story from another metropolitan area. Those are different geographic relationships and should not be presented as interchangeable local news. The population estimate of 5,372 can help identify the community being served, but it cannot establish that a topic has demand or that a page will produce an inquiry.
Recommended approach
Ask Bosseo to show how geographic relevance would be determined for Centerville, Appanoose County and Iowa. Decide which locations may appear in a page, which stories should be excluded, and whether a statewide legal change should be framed as Iowa coverage rather than Centerville news.
