1. Start with geographic clarity, not a population-based assumption
The U.S. Census Bureau records Bettendorf as a city in Scott County, Iowa. Its 2020–2024 ACS five-year population estimate is 39,647, with a margin of error of 42. That fact can help define the location under review, but it cannot establish how many people search for a lawyer, which practices are competitive or how many inquiries a firm should expect. Your site should therefore distinguish Bettendorf from Scott County and from any broader metropolitan area it serves. It should also identify whether a page is intended for Bettendorf residents, countywide clients or a wider Iowa audience. Those are different geographic propositions and should not be blended.
Recommended approach
Review every location and practice-area page for geographic precision. Use only locations the firm actually serves, explain relevant service boundaries in plain language and avoid presenting a population figure as a market forecast. Keep the firm’s official name, office information, attorneys and practice areas consistent wherever they appear.
