1. Set the geographic boundary before reviewing stories
The Census record identifies Yorktown as a municipality in Delaware County, Indiana. A Yorktown firm should therefore decide whether its news coverage should address Yorktown alone, Delaware County, Indiana more broadly, or another service area the firm actually serves. Those are different geographic choices. A story about Indiana law may be relevant statewide without being Yorktown-specific; a Delaware County matter may be locally relevant without proving that Yorktown residents are searching for it. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a state and matching stories to practice areas. The consultation should test how the proposed coverage would represent the firm’s real geographic scope.
Recommended approach
Bring a written service-area definition to the consultation. Ask how a story would be selected when it concerns Indiana law, Delaware County, or Yorktown, and decide which locations belong in titles, explanations, calls to action, and internal review.
