1. Give Winfield visitors a clearer first step
People who reach a law-firm website may not know whether their situation belongs with the firm. A blank form creates an immediate writing task and leaves the visitor to choose the right level of detail. Bosseo describes Video Intake as a guided survey that lives on a website and uses video to walk visitors through one question at a time. Bosseo positions the flow around practice areas, case type, urgency and fit. That makes the relevant local decision practical: if your firm serves Winfield and the surrounding Lake County relationship recorded for the town, identify the first questions a visitor needs to answer before anyone on your team reviews the inquiry.
Recommended approach
Review your existing contact path from a Winfield visitor’s perspective. List the points at which a person could be unsure what to do, then decide whether a guided video path would explain the next question more clearly than a free-text form.
