1. Geographic coverage should match the firm’s actual service area
Bosseo’s public Legal News description says its system monitors local and national legal-news sources for a state and matches stories to practice areas. Westfield is a city in Hamilton County, Indiana. That relationship gives you a practical starting point: decide whether the editorial scope should address Indiana developments, Hamilton County matters, Westfield incidents, or another geographic area your firm actually serves. Do not treat a Westfield population estimate as proof that a particular topic has demand. A story can be geographically close and still be irrelevant to your clients.
Recommended approach
Before booking, list the jurisdictions and practice areas you want reviewed. Ask how relevance is determined for an Indiana firm and how the proposed scope avoids publishing stories outside your authority, audience or service area.
