1. Start with the geography your firm actually serves
Warsaw is a municipality in Indiana and is recorded in Kosciusko County. The 2020–2024 ACS 5-year estimate records 16,768 residents, with a margin of error of 462. That figure describes the city population; it does not establish legal demand, search volume, competition, leads or revenue. It also does not establish that every visitor to your website is in Warsaw or that every prospective client is an individual rather than a household or organization. Video Intake should therefore reflect your real service area instead of treating a city population as a forecast.
Recommended approach
Define the geographic questions the intake should ask or display. Decide whether your firm wants one path for Warsaw, a broader Kosciusko County path, or separate handling for matters outside the area. Review how location affects eligibility, office ownership, referral decisions and attorney follow-up. Keep those choices separate from assumptions about how many people will use the form.
