What does Lead Attribution show for each lead?+
Bosseo’s public product page describes a journey view containing the channel, referrer, landing page, device, session detail and attached intake answers. It also describes outcome tracking through consultation and signed case. Confirm the exact fields and status definitions for your firm before purchase.
Can it distinguish Tell City from Perry County?+
The product material does not promise a particular geographic reporting setup. Tell City is a municipality in Perry County, so ask how location should be represented in landing pages, intake records and reports. Do not use the city’s population estimate to infer demand.
Does attribution include phone calls?+
Bosseo says calls can join the same journey record, with the transcript and case-type tag connected to the web journey. Ask how that would work with your phone system and what information your firm may retain.
Do we need to change the question “How did you hear about us?”+
Bosseo presents attribution as a way to reduce reliance on that question by connecting a lead to a recorded journey. Your firm may still use the question for context, but it should decide how conflicting answers and unknown sources are handled.
Can attribution guarantee rankings or new cases?+
No conclusion about rankings, demand or cases follows from the Tell City population record or from attribution data. Attribution is for reviewing recorded journeys and outcomes, not guaranteeing future results.
How does this relate to the ROI Dashboard?+
Bosseo describes Lead Attribution as feeding journey-level detail into its ROI Dashboard, where information can roll up by channel, case type and page. Ask what your firm would see, which outcomes are included and how incomplete or disputed records are treated.