1. Set the geographic boundary before choosing stories
Your firm may serve Sellersburg, Clark County, Indiana or a wider area, and those are not interchangeable audiences. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas. A Sellersburg firm should therefore decide whether its coverage is intended for Indiana readers generally, Clark County readers, people connected to a particular incident, or a broader service area. The Census record identifies Sellersburg as a municipality in Clark County and records an estimated population of 10,137 for 2020–2024. That fact can help define the place being evaluated; it cannot establish how many people search for legal news or need counsel.
Recommended approach
Bring a written geographic policy to the consultation. Specify whether a page should mention Sellersburg, Clark County, Indiana or another location only when the connection is supported by the underlying story. Ask how the service would handle a statewide legal change versus an incident with a clear Clark County relationship.
