1. Set the geographic boundary before reviewing news topics
Scottsburg’s recorded relationship is with Scott County, Indiana. That gives your firm a precise starting point for deciding whether a story is genuinely relevant to the people and matters you serve. It does not justify treating every Indiana story as local to Scottsburg, and it does not establish that a story will generate prospective clients. A useful review should distinguish Scottsburg and Scott County coverage from broader Indiana developments. A statewide law change may matter to your practice even when it is not a Scottsburg event. A distant incident may be interesting but still unsuitable for a page carrying your firm’s name.
Recommended approach
Ask Bosseo to show how Legal News would separate Scottsburg or Scott County relevance from statewide Indiana relevance. Set an editorial rule for when a page should use local framing, when it should use Indiana framing, and when a story should be declined. Keep metropolitan or statewide language out of a page unless the story itself supports that scope.
