1. Define the geographic brief before reviewing stories
Schererville is a town in Lake County, Indiana. Bosseo’s public Legal News description says its monitoring is organized around a firm’s practice areas and state, with local and national sources across that state. Those facts leave an important scope question for your firm: should coverage speak only to Schererville, to Lake County, to Indiana, or to more than one area your practice actually serves? The Census population estimate can establish the place and county relationship, but it cannot establish that residents are searching for a particular legal topic or that a news story will produce a qualified inquiry. A useful geographic brief should distinguish Schererville residents from Lake County residents and from people elsewhere in Indiana. It should also identify whether your firm accepts matters outside those boundaries.
Recommended approach
At consultation, ask Bosseo to show how geographic relevance would be handled for your selected practice areas. Decide which places belong in the editorial scope, which stories are too remote to be useful, and whether a statewide legal development should be explained for people in Schererville and Lake County without implying that every reader is a prospective client.
