1. Define the geographic brief before reviewing stories
Schererville is a town in Lake County, Indiana. Bosseo’s public Legal News description says its monitoring is organized around a firm’s practice areas and state, with local and national sources across that state. Those facts leave an important scope question for your firm: should coverage speak only to Schererville, to Lake County, to Indiana, or to more than one area your practice actually serves? It should also identify whether your firm accepts matters outside those boundaries.
Recommended approach
At consultation, ask Bosseo to show how geographic relevance would be handled for your selected practice areas. Decide which places belong in the editorial scope, which stories are too remote to be useful, and whether a statewide legal development should be explained for people in Schererville and Lake County without implying that every reader is a prospective client.
