1. Define the geographic audience before reviewing stories
Rochester and Fulton County are related but not interchangeable geographic targets. The Census record identifies Rochester as a municipality in Fulton County, Indiana. A firm may serve only Rochester, the county, several Indiana communities or a wider area. Legal News should be assessed against that stated service area, not against a population number alone. Bosseo’s public page says its Legal News product matches stories to a firm’s practice areas and state. That supports a review of state-level relevance, but it does not by itself establish that every story will fit Rochester or Fulton County.
Recommended approach
Write down the geographic scope the firm wants its website to communicate. During a consultation, ask how stories are selected when a firm serves Rochester and Fulton County but also handles matters elsewhere in Indiana. Review whether a proposed page would help the intended audience, confuse the firm’s scope or require a narrower attorney explanation.
