1. Start with Plymouth’s actual service area, not a guessed market
Plymouth is recorded as a municipality in Marshall County, Indiana. It also should not be treated as a count of households, prospective clients or people contacting your firm. The service area your firm actually handles may be narrower or broader than Plymouth, but that should be defined by your practice and intake records.
Recommended approach
Before evaluating the product, write down the geographic scope your intake team uses: Plymouth, Marshall County, Indiana, or another clearly defined service area. Then review whether calls are being accepted, declined, escalated or followed up consistently across that scope.
