1. Define the geographic brief before monitoring begins
Plainfield is recorded as a municipality in Hendricks County, Indiana. That relationship matters because a page about an Indiana legal development, an event in Plainfield or an issue affecting Hendricks County may require different wording and different review. A town, a county, a metropolitan area, the state and individual households are not interchangeable audiences. Population can describe the municipality, but it cannot tell you whether people are searching for a particular legal answer or whether a news page will generate an inquiry.
Recommended approach
Ask Bosseo to review how your practice areas should be connected to Plainfield, Hendricks County and Indiana. Decide which geographic references are appropriate for each type of story. Do not broaden a page to a wider area merely because the underlying event is newsworthy. The consultation should also identify which stories are outside your service scope or would create an inaccurate impression about where the firm practices.
