1. Set the geographic brief before reviewing story coverage
Notre Dame is a CDP in St. Joseph County, Indiana. A firm may serve people in Notre Dame, elsewhere in St. Joseph County, across Indiana, or in another defined service area; those are different audiences and should not be collapsed into one label. Bosseo’s public Legal News page says its system matches stories to a firm’s practice areas and state. That makes the firm’s geographic brief a central buying decision. Before booking, identify whether the intended pages should speak to Indiana law generally, a county relationship, a named roadway or institution, or a broader service territory. Ask how that scope will be represented without implying that every story is local to Notre Dame.
Recommended approach
Bring a written geographic scope to the consultation. Separate Notre Dame from St. Joseph County and from Indiana-wide coverage, then decide which relationships are genuinely useful to readers. Review whether a proposed page explains the relevant jurisdiction instead of attaching a Notre Dame reference that the story does not support.
