1. Start with the geography your firm actually serves
North Vernon is a city in Jennings County, Indiana. A city, a county, Indiana as a whole, a household and an individual are different geographic or demographic units, so the population estimate should not be used to predict legal inquiries or language preferences. Instead, use the North Vernon–Jennings County relationship to define the visitor paths you are willing to review. A visitor may be seeking help in North Vernon, elsewhere in Jennings County or outside your service area. Those situations should not automatically receive the same response.
Recommended approach
Before implementation, list the locations your firm accepts for each practice area. Decide whether location is an early screening question, a routing question or a matter for attorney review. Keep the public wording accurate: do not imply that serving North Vernon means serving every part of Indiana unless your firm has made that decision. Ask Bosseo to show how the proposed flow distinguishes a North Vernon inquiry from a Jennings County inquiry that needs a different owner or disposition.
