1. Start with New Castle and Henry County coverage—not an assumed market
The Census record identifies New Castle as a municipality in Henry County. It does not establish that residents search for legal news, that Henry County is your service area, or that an Indiana story will produce a qualified matter. Those boundaries should therefore be explicit in the review. Ask whether your firm serves only New Castle, all of Henry County, a wider Indiana area, or clients connected to a particular court, agency or roadway. Then decide which geographic references are genuinely useful to a reader. A page about an Indiana law may be statewide; a page about an incident may require careful treatment of the actual location. Do not turn a city population figure into a demand forecast.
Recommended approach
Give Bosseo a written geographic brief: New Castle city, Henry County, Indiana, and any additional service territory the firm actually accepts. Review whether each proposed article uses the correct place, avoids implying a local connection that is not documented, and sends readers to the right practice-area contact path.
