1. Define the geographic coverage before reviewing stories
New Albany is recorded as a city in Floyd County, Indiana. That relationship matters because a firm may want coverage written for New Albany, Floyd County, Indiana or a wider area, and those are not interchangeable audiences. A page about an Indiana statute may be useful to a statewide practice, while an incident-specific page may require careful treatment of the exact jurisdiction and facts. The population estimate for New Albany does not establish search demand, competition, legal need, leads or revenue. It should not be used as a reason to publish broad local pages without a practice-based rationale.
Recommended approach
Ask Bosseo to show how Legal News would distinguish New Albany and Floyd County matters from statewide stories. Review whether the firm wants coverage limited to Indiana, whether certain nearby jurisdictions are relevant, and which geographic references require attorney review. Keep the geographic scope accurate on every page rather than treating all regional readers as one audience.
