1. Define the geographic brief before monitoring begins
Mount Vernon is a city in Posey County, Indiana. That relationship matters because a Mount Vernon firm may want coverage limited to its city, extended across the county, or written for Indiana readers when a state law, appellate decision or enforcement action affects the firm’s work. Those are different editorial scopes. The city’s recorded population—6,400 in the 2020–2024 ACS 5-year estimate—does not establish that any particular legal story will generate searches or inquiries. It should not be used to predict performance. Ask Bosseo to show how geographic relevance would be handled before deciding whether a statewide story belongs on a Mount Vernon firm’s site.
Recommended approach
Write a service-area rule in plain language: Mount Vernon only, Mount Vernon and Posey County, or a wider Indiana scope. Then review sample story categories against that rule. Keep the geographic choice separate from any conclusion about demand.
