1. Geographic coverage should match the firm’s actual service area
The local boundary matters because Legal News is described as matching stories to a firm’s practice areas and state. Mishawaka is in St. Joseph County, but “Mishawaka,” “St. Joseph County,” and “Indiana” are not interchangeable audiences. A page about an Indiana law change may be relevant statewide; a report about an incident in Mishawaka may need a narrower explanation; a development elsewhere in the state may require a decision about whether your clients are affected. The Census record establishes the city and county relationship, not where a firm accepts matters or where a story will generate an inquiry.
Recommended approach
Before booking, list the geographic areas your firm actually serves and separate them from locations you mention only for context. Ask Bosseo to explain how the proposed coverage would treat Mishawaka stories, St. Joseph County developments, and Indiana-wide legal changes. Review whether each draft names the location accurately and avoids turning a statewide development into a claim about Mishawaka residents or households.
