1. Set the geographic boundary before you evaluate coverage
McCordsville is recorded as a municipality in Hancock County, Indiana. That relationship matters because a Legal News program can be evaluated against the geography your firm actually serves rather than treating every Indiana story as locally relevant. A McCordsville firm may want coverage of Indiana law, state agencies, appellate decisions or events connected to Hancock County, but the correct scope depends on its practice areas and client service area.
Recommended approach
Ask Bosseo to show how geographic relevance would be defined for your firm. Separate McCordsville and Hancock County references from statewide coverage, and decide whether a story is useful because of its location, its Indiana legal effect, or its connection to a practice area. Do not approve pages merely because they mention Indiana. Approve pages that give a reader a sound reason to understand the issue and consider your firm.
