1. Set the geographic boundary before choosing stories
The U.S. Census Bureau records Logansport as a municipality in Cass County, Indiana, with a 2020–2024 ACS five-year population estimate of 17,790 and a margin of error of 422. That figure describes the city’s population; it does not establish legal-search demand, competition, case volume, or revenue. A Logansport firm should therefore distinguish between stories affecting the city, stories affecting Cass County, and Indiana developments that matter to the firm’s practice. Those are different editorial and measurement questions. A page about an Indiana rule change may be useful across the state, while a page about an incident in Logansport may need a narrower explanation and careful wording.
Recommended approach
Define the intended audience for each page before approval: Logansport, Cass County, a broader Indiana audience, or another service area the firm actually serves. Review whether the page’s facts, legal explanation, and call to action match that boundary. Do not use the city’s population as a proxy for demand.
