1. Set the geographic boundary before choosing stories
The U.S. Census Bureau records Logansport as a municipality in Cass County, Indiana, with a 2020–2024 ACS five-year population estimate of 17,790 and a margin of error of 422. A Logansport firm should therefore distinguish between stories affecting the city, stories affecting Cass County, and Indiana developments that matter to the firm’s practice. Those are different editorial and measurement questions. A page about an Indiana rule change may be useful across the state, while a page about an incident in Logansport may need a narrower explanation and careful wording.
Recommended approach
Define the intended audience for each page before approval: Logansport, Cass County, a broader Indiana audience, or another service area the firm actually serves. Review whether the page’s facts, legal explanation, and call to action match that boundary.
