1. Start with Lebanon’s actual service area
Your public geography should be precise. Lebanon is a city in Boone County, Indiana; it is not the same thing as the county, a metropolitan area, the state or every household and individual within those boundaries. The city’s ACS estimate is useful for defining the place under review, but it cannot establish how many people need legal help or how many website inquiries a firm should expect. Video Intake should therefore be evaluated against the matters your firm actually accepts and the geographic limits of your representation—not against population alone.
Recommended approach
Before changing the website, list the locations you serve, the locations you do not serve and any practice-area limits. Use that list to decide whether a visitor should continue, receive a different instruction or be routed for human review. Keep the Lebanon and Boone County language accurate wherever the intake appears.
