1. Define the reputation geography before changing the review plan
A Lawrenceburg firm may serve clients in Lawrenceburg, elsewhere in Dearborn County, or beyond. Those are different geographic scopes and should not be collapsed into one label. Before implementation, identify the locations the firm is authorized and prepared to serve, the places named on its Google Business Profile, and the locations used in its website and advertising. This prevents a review program from being judged against an undefined “local” market.
Recommended approach
Bring a current service-area list, practice-area list, Google Business Profile access details, and a description of the inquiries the firm considers qualified.
