1. Make the first explanation easier for Lafayette visitors
The U.S. Census Bureau records Lafayette city as a municipality in Tippecanoe County, with a 2020–2024 ACS five-year population estimate of 71,159 and a margin of error of 236. That figure describes the city; it does not establish legal demand, visitor intent or the number of people who will use a website. Your relevant decision is narrower: can a visitor in Lafayette explain a matter without facing a blank form or an immediate phone call? Bosseo describes Video Intake as a guided survey that lives on a law-firm website and uses video rather than a plain contact form.
Recommended approach
Review the first screen from the perspective of someone who is uncertain about whether they have a case. Decide what the visitor should understand before answering questions, which practice areas should be available, and what information is appropriate to request at this early stage. Treat the Lafayette population figure as context, not as a forecast.
