Start with the Kokomo service area, not a population assumption
Your firm may serve Kokomo, the rest of Howard County, or a broader Indiana market. Those are different geographic scopes and should not be treated as interchangeable. A city population estimate can help you document the location under review, but it cannot tell you how many people need a lawyer, how many firms compete for a matter, or how many clients will leave a review. Reputation work should therefore begin with the places and matter types your firm actually accepts. Review your Google Business Profile category, service description, address or service-area configuration, and the geographic language used on your website. Then determine whether reputation activity should be evaluated for Kokomo alone, Howard County, or another clearly defined area.
Recommended approach
Write down the counties, municipalities and practice areas included in the consultation. Keep Kokomo city, Howard County and Indiana as separate geographic labels in reporting. Treat the Census estimate as context only, and use actual firm records and profile data to set the review and inquiry baseline.
