1. Define the geographic brief before reviewing stories
Jeffersonville is a municipality in Clark County, Indiana. The 2020–2024 ACS five-year estimate records 51,043 residents, with a margin of error of 516. That figure describes the city’s population; it does not establish legal-news demand, competition, search volume, leads, cases, or revenue. Your first decision should therefore be geographic scope, not publishing volume. Ask whether coverage should address Jeffersonville, Clark County, Indiana, or a wider metropolitan audience. A story may be relevant to an Indiana practice without being specific to Jeffersonville, while a local incident may require careful wording that avoids implying facts not established by authorities.
Recommended approach
Create a written geographic rule for review: Jeffersonville-only, Clark County, statewide Indiana, or a combination by practice area. Ask Bosseo to show how proposed stories would be matched to that rule before deciding whether the service fits.
