1. Start with your actual Highland service footprint
Highland is a CDP in Vanderburgh County, not a synonym for every household, person or market in the county. Its ACS population estimate is useful for describing the place, but it cannot tell you how many prospective clients call your firm or where those callers live. A firm serving Highland may also handle matters elsewhere in Indiana, but the appropriate coverage area depends on your practice and intake policy. Do not use the population figure as a forecast.
Recommended approach
Map the locations your firm accepts, the practice areas you want to screen and any jurisdictional limits before configuring answering instructions. Review call records by originating number, time, disposition and matter type. Treat Highland as a service-location context, not as evidence of demand or expected revenue.
