1. Set the geographic boundary before asking for reviews
Greenwood is recorded as a municipality in Johnson County. A firm may serve only Greenwood, Greenwood and other Johnson County communities, or a wider Indiana area. Those are different reputational footprints. A review profile attached to a firm serving several areas should not be described as evidence about Greenwood alone, and a city-specific page should not imply that every reviewer lives in the city. Population eligibility evidence can help confirm that Greenwood is a defined place to evaluate, but it cannot show how many people search for a lawyer or how many matters originate there.
Recommended approach
Decide which geography the firm wants its public profile and reporting to represent: Greenwood, Johnson County, or a broader service area. Record that choice in the consultation and use it when reviewing profile categories, service descriptions, referral language, and qualified-inquiry definitions. Keep household, individual, municipality, county, and Indiana-wide claims separate.
