1. Put Greencastle’s geography in the right place
Greencastle is recorded as a municipality in Putnam County, Indiana. The 2020–2024 American Community Survey 5-year estimate records 9,864 residents, with a margin of error of 42. That is context for defining the service area; it is not evidence of search demand, legal need, competition, lead volume or revenue. Your Video Intake should therefore use the geographic scope your firm actually serves rather than treating the city estimate as a forecast. If you serve Greencastle and other parts of Putnam County, decide which locations or service boundaries should appear in the intake questions and routing rules.
Recommended approach
At consultation, identify the locations your firm accepts, the matters it declines and the geographic facts a visitor must provide before a team member reviews the inquiry. Keep those decisions separate from population data.
