1. Start with the Gary workflow, not a software category
Gary is a municipality in Lake County, Indiana. The 2020–2024 American Community Survey 5-year estimate records 68,113 residents, with a margin of error of 121. That figure describes the city’s population; it does not establish legal demand, search activity, competition, lead volume or revenue. For custom software, its practical value is geographic clarity: define whether the process concerns clients in Gary, matters elsewhere in Lake County, or the firm’s broader Indiana service area. Those boundaries affect the records, intake questions and reporting views a tool may need.
Recommended approach
Map one process from its first trigger to its final handoff. Write down who performs each step, where information is entered, which decisions require judgment and where the work waits. Do not start by choosing an app type. Start with a sentence such as “our team re-enters the same information” or “staff cannot see the next required action,” then test whether software would remove that specific friction.
