1. Start with the service area, not a population claim
Elkhart and Elkhart County are related but different geographic descriptions. A firm may serve people in Elkhart, elsewhere in Elkhart County, or a wider Indiana area.
Recommended approach
Bring a current list of the places the firm serves, the legal matters it accepts and any areas it does not cover. In the consultation, decide whether the public profile should emphasize Elkhart, Elkhart County, Indiana or another precise geographic description. Keep those choices consistent with the firm’s real eligibility rules and client communications.
