1. Choose the geographic scope before choosing the stories
Crawfordsville and Montgomery County are not interchangeable with Indiana as a whole. The Census record identifies Crawfordsville city as a municipality and records its county relationship as Montgomery County. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state, while its examples refer to local and national sources across a state. That leaves a practical scoping question for your firm: should a page explain an Indiana statute, address an event in Montgomery County, or speak to people seeking counsel specifically in Crawfordsville? Population does not answer that question, and it cannot establish that a news topic will generate inquiries.
Recommended approach
Bring a service-area map to the consultation. Separate Crawfordsville, Montgomery County and the rest of Indiana in your review plan. Ask how a proposed page would state its geographic relevance without implying that the firm serves every Indiana resident or that a statewide story creates local demand.
