1. Define the visitor’s first decision
Bosseo describes CLIONT as a guided video survey that lives on a law-firm website. The visitor taps an invitation such as “See if you have a case,” then answers one question at a time. The public product page says the flow can qualify by case type, urgency and fit. That structure is materially different from asking a Clarksville visitor to write an open-ended paragraph about a legal problem. Your first decision is therefore which visitor questions should be answered immediately and which require review by your team. Do not use Clarksville’s population as a proxy for the number of people who will use the tool. Instead, review actual website inquiries and identify where visitors regularly provide too little information.
Recommended approach
List the practice areas you want the intake to address, the basic facts needed to assess each one and the situations that require prompt human review. Keep the initial experience focused on helping a visitor explain what they need; do not present the survey as legal advice or a guarantee of representation.
