1. Set the geographic brief before evaluating story relevance
Cicero is identified as a town in Hamilton County, Indiana. That relationship matters because a news page can be geographically precise in more than one way: a story may concern Cicero, another Hamilton County community, Indiana generally, or a matter relevant to people who live in Cicero but search for a statewide legal development. Those are not interchangeable audiences. The available population estimate describes the municipality, not households, legal need or demand. It should therefore help you define the place names and county relationship you want reviewed, rather than serve as a forecast.
Recommended approach
Ask Bosseo to review a geographic brief that separates Cicero, Hamilton County and Indiana. Decide which locations your firm actually serves and which locations may appear in a page only when the underlying story warrants them. Keep any metropolitan-area coverage separate unless your firm intentionally serves that area and the scope is confirmed during consultation.
