1. Start with the right geographic boundary
Bosseo’s public Legal News description refers to monitoring stories for a state and matching them to a firm’s practice areas. Your firm should therefore distinguish Carmel from Hamilton County, the Indianapolis metropolitan area, and Indiana as a whole. A story involving Indiana law may be relevant to a Carmel practice even when the event occurred elsewhere in the state. A story about a Carmel incident may need a narrower explanation that avoids implying facts about Hamilton County or Indiana generally. The Census record identifies Carmel as a municipality in Hamilton County; it does not show that every resident is a prospective client or that a particular news topic has demand.
Recommended approach
Before considering publication, define the geographic language your attorneys are comfortable using: Carmel, Hamilton County, Indiana, or a broader area. Review whether each proposed page clearly identifies where the underlying event, law, court action, or agency action occurred. Ask Bosseo how location is represented in the page title, body, calls to action, and internal links. A narrow geographic statement is preferable to a broad one that readers could misunderstand.
