1. Define the geographic coverage before choosing stories
Bright and Dearborn County are related but not interchangeable geographic descriptions. A Bright firm should first decide whether its relevant audience is limited to Bright, extends across Dearborn County, or includes a wider Indiana service area. Bosseo’s public Legal News page describes coverage matched to a firm’s practice areas and state.
Recommended approach
Bring a written geographic policy to the consultation. Separate Bright, Dearborn County, Indiana-wide developments and any other areas the firm actually serves. Ask how those boundaries would affect story selection, page wording, calls to action and measurement.
