1. Define the geographic coverage before choosing stories
Bright and Dearborn County are related but not interchangeable geographic descriptions. A Bright firm should first decide whether its relevant audience is limited to Bright, extends across Dearborn County, or includes a wider Indiana service area. Bosseo’s public Legal News page describes coverage matched to a firm’s practice areas and state. That state-level scope may be useful when a legal development affects Indiana residents, but it does not by itself establish that every story is relevant to Bright or Dearborn County. The Bright population estimate is eligibility context only. It cannot tell you how many people search for legal information, how many matters exist, or how many inquiries a page may generate.
Recommended approach
Bring a written geographic policy to the consultation. Separate Bright, Dearborn County, Indiana-wide developments and any other areas the firm actually serves. Ask how those boundaries would affect story selection, page wording, calls to action and measurement.
