1. Define the geographic brief before reviewing stories
Bluffton is a municipality in Wells County, Indiana. That relationship matters because a firm may serve Bluffton, Wells County, other Indiana communities, or a wider area, and those are not interchangeable audiences. A news page about an Indiana legal development may be useful to a Bluffton practice, while a page framed as if every event occurred in Bluffton would require facts that have not been established. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state. It does not establish that every story will be local to Bluffton or Wells County.
Recommended approach
Write down the geographic scope the firm is willing to address: Bluffton, Wells County, Indiana, or another clearly defined service area. Ask Bosseo how that scope would affect story selection, page language, internal review, and measurement. Keep local incident coverage tied to the facts of the particular story rather than treating the city population as proof of demand.
