1. Set the geographic boundary before reviewing stories
Bloomington is a municipality in Indiana, and the Census record places it in Monroe County. The 2020–2024 ACS five-year population estimate for Bloomington city is 80,049, with a margin of error of 491. That is context for deciding which place names may matter in a page, not evidence of search demand, competition, case volume or revenue. A Bloomington firm should therefore distinguish a story about the city from one involving Monroe County or Indiana more broadly. A statewide legal development may be relevant even when it has no Bloomington angle; a city incident may require careful wording if the firm serves a wider area. The geographic choice should follow the firm’s practice and ethical judgment, not the population figure alone.
Recommended approach
Ask Bosseo to show how proposed coverage would be matched to the firm’s selected practice areas and geographic scope. Decide whether pages should address Bloomington, Monroe County, Indiana, or a defined combination, and document when a story is too remote or too narrow to publish.
