What does the ROI Dashboard claim to track?+
Bosseo’s public page describes keyword rankings, Top 3 and Top 10 counts, SERP features, AI citations, calls, recordings, transcripts, classifications, case types, forms, video intakes, source attribution, review activity and trends. Confirm the exact scope available to your firm during the consultation.
Can it prove that Bargersville residents are searching for my practice?+
No conclusion like that should be drawn from the town’s population estimate or from a ranking view alone. Bargersville’s 2020–2024 ACS 5-year population estimate is 10,752, with a margin of error of 312. The dashboard should be evaluated for measurement of your firm’s actual records, not as proof of demand.
How should Bargersville and Johnson County be reported?+
Decide whether they are separate reporting scopes for your firm. Bargersville is a municipality in Johnson County, but the geographic relationship does not determine your service area or prove where a caller lives. Ask Bosseo how location labels can be represented and reviewed.
Does every call count as a lead?+
No. Bosseo’s public text describes separate categories for Potential New Client, Current Client and Other, along with case-type tagging. Agree on definitions and review uncertain or duplicate records before using totals in a decision.
Can the dashboard show which page or channel produced an inquiry?+
Bosseo describes source attribution connecting leads to a channel and page, including channels such as organic, LSA, news pages and AI referrals in its public product text. Ask how attribution is assigned, what happens when it is unavailable, and how it connects to your internal matter records.
What should we ask about data reliability before buying?+
Ask about refresh behavior, source outages, permissions, retention, corrections, exports, backups, recovery, integrations and any applicable service commitments. The public description does not establish an uptime level, recovery-time objective or complete integration list, so these points require confirmation.