1. Choose the geographic lens before choosing the story
Alexandria and Madison County are not interchangeable audiences, and neither is identical to Indiana as a whole. A story involving a statewide statute may warrant Indiana coverage. A county proceeding may call for Madison County language. An Alexandria-focused explanation should be used only when the facts genuinely connect to the city. The Census record establishes Alexandria’s municipality status, county relationship and population estimate; it does not establish that residents are searching for legal-news pages or that a local story will produce inquiries.
Recommended approach
Ask Bosseo to show how a story is assigned to a geographic area and how the firm can review wording that could imply a local connection. Set a rule for when content uses Alexandria, Madison County, Indiana or a broader service area. Do not expand geographic claims simply to make a page sound more local.
