1. Define the reputation area before you compare review counts
Your firm may serve Yorkville, other parts of Kendall County, or clients across a wider Illinois service area. Those are different geographic questions. A Yorkville city population estimate cannot establish how many people need legal help, how many search for a lawyer, or how many reviews a firm should receive. It can, however, help you state the market boundary you want examined. Ask whether the review work is centered on the Yorkville profile, the county relationship, or a broader service footprint. Also separate the location of the client from the location of the matter and the address represented by the Google Business Profile.
Recommended approach
Bring Bosseo the exact places your firm wants to serve and the profile or profiles that matter. Request a review of whether your public profile, review requests, and reporting reflect that geographic scope. Treat any market comparison as dated decision context rather than proof of future rankings or inquiries.
