1. Define the geographic boundary before evaluating news coverage
The available location record identifies West Chicago as a city in DuPage County, Illinois. It does not establish a broader service territory, a metropolitan boundary, or demand for legal information. A West Chicago firm should therefore decide whether Legal News coverage is intended for people in West Chicago, people elsewhere in DuPage County, or a wider Illinois audience. That decision affects which stories are relevant and how each page should describe the people who may be affected. It also prevents a city population figure from being treated as a forecast of inquiries.
Recommended approach
Bring a written service-area definition to the consultation. Ask how proposed coverage would distinguish West Chicago from DuPage County and from the rest of Illinois, and whether a story should be published when its geographic connection is uncertain.
