1. Set the geographic boundary before choosing stories
A Warrenville firm may serve people in the city, elsewhere in DuPage County, or across Illinois, depending on its practice and professional judgment. Those are different audiences. Bosseo’s public Legal News page describes monitoring for stories in a firm’s state and matching them to practice areas. The service therefore should not be evaluated as if a Warrenville population estimate proves a local news opportunity. Instead, ask whether the proposed coverage should discuss Warrenville, DuPage County, Illinois, or a wider area for each type of legal development.
Recommended approach
Bring a written geographic policy to the consultation. For each practice area, identify when a story is relevant because of its Illinois legal effect, its DuPage County connection, or its relationship to people in Warrenville. Avoid publishing a local angle merely because a place name appears in a headline. Review whether every page makes its geographic scope clear to readers.
