1. Set the geographic boundary before discussing coverage
Those questions require the firm’s own review of its service area and intake records. For Legal News, geographic scope affects story selection and the wording of each page. A page about an Illinois law may be relevant to a firm serving Vandalia, while a page about an incident elsewhere may require a clear explanation of why it matters to the firm’s clients.
Recommended approach
Decide which geographic relationships the firm can accurately claim: Vandalia, Fayette County, a broader Illinois area, or a combination. Record the approved scope in the consultation and use it to review proposed stories.
